Over the last five years the locodog brand has evolved substantially. However, its philosophy remains intact and this is what they wanted to transmit. The ideal of perfection does not have to be confronted with the complexity of their work, and to achieve it was a challenge.

The chosen solution tries to represent an outline that surrounds and permeates all their creations without losing the essence of their brand.

The typography is now disordered and often inverted, like reality itself, but in the end we have the same. The other two variations play with the idea of a quasi-symmetrical labyrinth through which getting lost is as difficult as it is possible in appearance.